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News Corporation picked up nearly $1.4 billion in market value yesterday,
with the jewel in Rupert Murdoch's pay television crown now within reach.
Ignoring the prospect of another cash-draining acquisition, investors
responded enthusiastically to reports that the media group might get another
tilt at Hughes Electronics's satellite television network in the US.
News Corp's ordinary shares shot up 28c to $11.94 and the preferred shares
rose 24c to $10.04 yesterday.
Hughes parent General Motors prematurely ended negotiations to sell the
satellite business to EchoStar Communications yesterday, two months after
federal and state regulators moved to block the deal.
The widely tipped move paves the way for Mr Murdoch to renew efforts to gain
a satellite footprint in the US, fulfilling his global pay TV ambitions.
Hughes's dominant satellite TV provider, DirecTV, and General Motors spurned
Mr Murdoch by agreeing last year to sell Hughes to EchoStar.
Hughes and EchoStar combined would have dominated the satellite TV market.
For a decade, Mr Murdoch has been trying to get into the satellite TV
business in the US but his plans have been delayed by financial and regulatory
difficulties. Now, he may get another chance at DirecTV.
A News Corp spokesman declined to comment but people close to the company
have been saying for months that Mr Murdoch's interest in the US satellite
market remains strong. News Corp is a major satellite TV provider in Britain and
Asia.
As a bargaining tactic, GM could take Hughes off the market for a few months,
but it appears unlikely that GM will want to hold on to it for long. GM wanted
to sell Hughes to pay down debt. That rationale appears no weaker today.
Some fund managers believe that this time around Mr Murdoch can get a
discount from his original bid, gaining significant control over the business
after buying out GM's 30 per cent stake.
Patti Reali, telecommunications analyst for Gartner Dataquest, a research
firm, said yesterday: ``You can't discount the chance that News Corp will want
to pick up with GM just where they left off."
A successful EchoStar/DirecTV merger would have created a satellite TV
monopoly, prompting antitrust regulators to oppose the deal. Last October, the
Federal Communications Commission refused to approve the acquisition, the first
time in 36 years that the agency had challenged a large corporate deal as
anti-competitive and against the public interest.
In exchange for a quick resolution, General Motors EchoStar was released from
its obligation to acquire the PanAmSat stake. But it must still pay the $US600
million ($1 billion) break-up fee.
It was the best alternative ``and places us in the best position to move
ahead with our business", said Jack Shaw, Hughes's chief executive and
president.
A General Motors spokeswoman, Toni Simonetti, was more blunt: ``The point is
that we have the $US600 million in the bank now, rather than later. Now we can
move on."
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