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The Sydney Morning Herald

Colonial counting on Morgan's 452 with pure vanilla flavour

Author: JAN EAKIN
Date: 08/03/2003
Words: 468
          Publication: Sydney Morning Herald
Section: Business
Page: 50
Colonial First State has pushed the furore surrounding its former chief executive's payout to one side, focusing instead on its new alliance with Peter Morgan and his 452 Capital boutique fund manager.

Colonial's new chief executive, John Pearce, told financial planners at presentations this week that the group was as strong as ever and its investment strategy was intact.

With Mr Morgan, former head of equities at Perpetual, now looking after retail clients' money through his fund, 452, planners were keen to hear his thoughts on the market and what was worth investing in.

More importantly, from the Colonial perspective, was the need for Mr Morgan to retrieve some of the confidence lost after Greg Perry and Barry Henderson left the Colonial investment team.

The first thing Mr Morgan did was stress the independence of 452. The boutique group may have an alliance with Colonial, but it would in no way be influenced by the fund manager or its owner, Commonwealth Bank.

``The staff, myself and my partner, Warwick Negus, are the owners of 452," he told planners at a presentation in Sydney's Exhibition and Convention Centre. ``There is no outside ownership in 452. We sink and swim by our own efforts with no complications of a third party."

And the product on offer was just as straightforward. ``We'll offer only one product to the market place and that product will be a pure vanilla, equity product investing in big and small companies.

``At the end of the day we will be trying to identify quality companies that are undervalued." he said. ``We will look at a company first and assess the quality and then determine whether it is undervalued. We will have no bias with regards to size of that particular company. The company is either big or small and if the quality of the company is undervalued we will assess it and, most likely, if it's undervalued enough, we will put it in our portfolio."

With a $3 billion cap on funds, 452 will be active rather than an index tracker. In other words, Mr Morgan and his four-strong investment team will use their nous to work out where to put clients' money rather than simply following index movements.

The number of stocks held will average around 45. Last month, favourites included Seven Network, pipe manufacturer GE Crane, Australia Pharmaceuticals Industries, Westpac,and PBL.

Mr Morgan is confident the sharemarket will improve in the next three years. As for how 452 will perform, he is philosophical.

``We will be judged by our merit and that is all I can offer you. All we can do is our very best with regard to investing money ."

 
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