Nicelodeon, 6 am
MAX and Classic Max, short-lived partners in one of the pioneer channels on
Australian subscription TV, have gone, vanishing overnight. In their place,
Nickelodeon, which is promoted as the world's leading children's channel.
Phooey to that. Max had a nice and friendly ring and above all it was a
channel of Australia's own devising, even if the majority of the programs
bundled together in quick time by XYZ were American in origin. At least they
were chosen by Australians with Australian viewers in mind.
The name Nickelodeon is so uncomfortably imported that it is already clear
that we are to have little say in our pay TV destiny, becoming instead an
offshore pump-out platform for whatever is most profitable to Nickelodeon's
Now it is to be Hour of Power, Brekkietoons, Toon-a-Rama and the wholesome
smile of Clarissa, who Explains It All every day at 6 am.
This in a country that has an enviable record for producing some of the best
children's TV programs around. There'll be talk of Australian production and
content coming up. We have to ensure that it does, but just now such promises
seem so much lip-service as pay TV attempts to skip down somebody else's yellow